About the Author
A founder, researcher, and strategist exploring the frontier of AI search.
Helping startups understand how AI engines think — and how to grow because of it.
"My mission is to understand AI search at its deepest layer — how models form meaning, build consensus, and decide which products they trust enough to recommend. Everything I write is an attempt to map that frontier clearly and honestly."
Will Bradley is the founder of Precision Growth, a strategic consultancy focused on AI search and entity-driven brand discovery. With over a decade of experience spanning SEO, AI language systems, reputation management, and startup growth, he has worked with high-growth companies including Ledn, LegalFly, Airwallex, Allica Bank, Ramp, and Nansen.
As an early observer of the shift from keywords to entities to language models, Will has built a unique expertise in understanding how AI systems interpret brands and make recommendations. Based in the Chiang Mai SEO community, he combines technical depth with strategic thinking to help companies navigate the emerging landscape of AI-powered search and discovery.
Featured Writing
How to Get Your Product Recommended in ChatGPT (A Practical Playbook for CMOs)
The new channel isn't subtle anymore. Here's how to influence what ChatGPT recommends — and why it works faster than SEO ever did.
Vector Embeddings: The Missing Layer of Understanding in AI Search
Why the future of search isn't about matching keywords — it's about mapping meaning.
How AI Search Is Redefining Brand Discovery in 2025
Why winning in ChatGPT, Perplexity, and Google's AI Overviews requires a fundamentally different approach to content and consensus-building.
Research & Writing Themes
Journey
AI language startup
Online reputation management
Agency + in-house years
Freelancing
Precision Growth founded
Early experiments with AI search
Current focus on entity-driven growth
"AI search is reshaping how people discover, trust, and choose products. My work is to understand that shift — and help great companies navigate it with clarity."
Tools & Methods
Entity-first thinking
LLM analysis workflows
Consensus mapping
BoFu modeling
Distribution systems
Custom AI prompts
Semi-nomadic: works from mountains, jungles, cities
Loves learning, craft, relationships
Committed to precision, honesty, and curiosity
Worked with
Get future insights on AI search
Clear, practical frameworks for understanding how LLMs interpret your brand — and how to influence them.
Want help shaping how AI search sees your brand?
Ask Me Anything
Have a question about AI search? Send it directly — I read every message.