Ledn — Dominating AI Search in a Volatile Market
From invisible to #1 recommended Bitcoin loan platform across every major AI search engine
The Challenge
Ledn had a world-class Bitcoin lending product, a trusted team, and a reputation for reliability in a volatile market — but they were almost invisible in Google and AI search. Their legacy setup relied on client-side rendered JavaScript and HubSpot, generated only branded organic traffic, and forced them to rely heavily on word of mouth and social channels.
Their goal was clear: Grow user acquisition by becoming discoverable wherever people search for Bitcoin loans — and build a resilient organic engine that compounds through bear markets and captures demand in bull runs.
What We Did
We led a full migration to Webflow Enterprise to give Ledn a clean, indexable technical foundation. From there, we built a large library of high-quality, search-friendly editorial content across bottom-of-funnel categories: best-of guides, product comparisons, alternatives pages, and category-defining informational content.
Alongside their PR team, we layered in a distribution strategy focused on earned-media partnerships that reinforce the exact signals LLMs look for when recommending financial products. The result was a strong, multi-domain consensus that positioned Ledn as the clear category leader.
The Results
AI Search Recommendation
Recommended Bitcoin loan platform in every major AI search engine
Share of Voice
In both Google and AI answers for Bitcoin loan prompts
Monthly Sign-Ups
Consistent, directly attributable monthly sign-ups converting to high-value loan customers
Loan Originations
Contributed to over $10 billion in loan originations (and counting)
Organic Growth Trajectory
Visibility and acquisition growth across market cycles
A resilient organic engine that continues to compound through market volatility and positions Ledn as the definitive leader in Bitcoin lending.
"Teaming up with Precision Growth has been a total game-changer for our SEO. They've boosted our search rankings and brought a ton of organic traffic to our site. Their fresh ideas and commitment to our success make them an awesome partner for any FinTech looking to improve their online presence."
Andrew Rapsey
CMO, Ledn
Ledn remains a long-term partner — a client we're proud to support as they scale responsibly and lead their category across both traditional and AI-driven search.